I have been watching this Netflix series called Countdown: Canelo vs. Crawford. It’s all about two of the best boxers in the world preparing for one of the biggest fights of their careers. What stood out to me wasn’t just the training or the intensity or the focus. It was the team. The coaches. The structure behind the scenes.
Even though these guys are at the absolute top of their game, world champions, they still have coaches. In fact, they usually have more than one. There’s a head coach, a strength coach, a nutrition coach, even mindset coaches in some cases. And they’re not there because these fighters are weak or don’t know what they’re doing. It’s the exact opposite. They’re there because real professionals understand that growth doesn’t happen in isolation.
That got me thinking about business and how similar it really is to professional sport.
The professionals in business, and by that I mean people who are building successful and growing businesses, they operate in a very similar way. They usually have a strong team around them. They lean into support. And more often than not, they also have coaches. Sometimes multiple coaches.
That’s not a coincidence.
It is one of the biggest differences between amateurs and professionals.
Amateurs say things like, “I’ll figure it out,” or “I’ll just keep working at it and I’m sure I’ll improve.” And yes, they might eventually get better. But professionals don’t leave it to chance. They invest in coaching because they know something important. Small adjustments, made with clarity and guidance, can save you years.
Professionals understand that there’s a big difference between doing it eventually and doing it now. Between getting there on your own and getting there with support. Between walking and flying.
You might still arrive at the same destination, but how you get there changes everything. The energy, the time, the confidence, the clarity. That’s what coaching offers. It’s not about fixing you. It’s about accelerating you.
Recently, I started surfing. And one of the first things I did was get a coach.
Not because I couldn’t teach myself. I absolutely could. I could go out every week, mess around in the waves, watch a few videos, and probably figure it out over a year or two. But I didn’t want to wait. I wanted a proper foundation. I wanted real progress. And I knew that coaching would help me get there ten times faster and probably with less frustration.
Now maybe it’s because I’m in the coaching space myself that I naturally value the process. But I believe the principle holds true for anyone.
Whatever the skill, whether it’s boxing, surfing, or building a business, you can absolutely go it alone. But the question is, why would you?
There’s this strange belief out there that trying to do it all on your own is noble. That grinding it out without help is somehow more admirable. But all that really is… is ego.
Professionals are not concerned with looking like they’ve got it all figured out. They’re focused on getting better. And that usually means getting help. It means they’re not too proud to learn. Not too stuck to listen. And not too insecure to invest in themselves.
In my coaching practice, I’ve had conversations with business owners who at first resisted the idea of working with someone. They thought they should already know how to do it all. That because they’re the leader, they shouldn’t need support.
But when they finally stepped into the process, they discovered something surprising. Coaching didn’t make them weaker. It made them more powerful. It didn’t take away their independence. It deepened their insight. It gave them access to a way of thinking they didn’t know they had inside them.
Because coaching isn’t about someone telling you what to do. It’s about drawing out what’s already in you and doing it in a way that is structured, consistent, and transformative.
Just like in sport.
No top-level athlete trains without a coach. Not because they don’t know how to throw a punch or run a drill or hit a ball. But because the coach brings perspective. The coach sees things the athlete can’t see on their own. The coach sharpens their edge.
So why would we treat business any differently?
Being a professional is not about your title. It’s not about your years of experience or how many people report to you. Being a professional is a mindset. It’s a way of showing up. It’s the decision to take your growth seriously. To stop hoping you’ll improve and start being intentional about it.
You’ve got to ask yourself. Are you showing up in business as a professional or as an amateur?
Because amateurs keep talking about what they’re going to do. They wait for the perfect moment. They tell themselves they’ll figure it out eventually.
Professionals get help. They surround themselves with people who bring the best out of them. They value progress over pride. And they understand that who they become along the way is just as important as what they achieve.
If you’re building something meaningful, whether it’s a team, a business, or a new level of leadership, don’t try to do it all alone.
Find your team. Find your coach. Fly there.
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